Maine's congressional delegation has been making political hay over the Berry Amendment since at least August 2011, when then-U.S. Sen. Olympia Snowe, R-Maine, toured New Balance's Norridgewock factory.
Since then, the factories have been a regular campaign stop for many politicians. In 2012, then-U.S. Rep. Mike Michaud, D-2nd District, kicked off his congressional campaign against Kevin Raye with a tour of New Balance with U.S. Trade Representative Ron Kirk. A year later, Michaud announced his ultimately unsuccessful campaign for governor by holding up a custom pair of New Balance 574 sneakers with "Michaud 2014" emblazoned on the heels.
As recently as April, Michaud's congressional successor, U.S. Rep. Bruce Poliquin, R-2nd District, held a New Balance sneaker during a fiery speech at the state Republican convention in Bangor.
Beyond stump speeches, Maine's delegation has been hammering away at the issue in Washington in recent weeks.
In late May, the U.S. Senate began considering the 2017 National Defense Authorization Act, which includes a provision by U.S. Sens. Susan Collins, R-Maine, and Angus King, I-Maine, that would require the Defense Department to provide new recruits with U.S.-made sneakers upon arrival at basic training. Earlier, the House had passed a similar version of the defense act, with similar language from Poliquin. If the Senate passes its version, a House committee will be tasked to work out the differences between the two and send a revised version through the system for approval by the House, the Senate and, ultimately, the president.
According to the delegation, the issue is a no-brainer.
"When the men and women of New Balance give so much to their work and do it so well, don't they deserve to know that their government's got their back? That their government will do all it can to support them? I think so – but, sadly, that's just not where we're at today," King said in a recent written statement to the Press Herald. "Instead, we find ourselves having to fight the Defense Department just to get them to issue American-made athletic footwear to new recruits like the Berry Amendment intended. But it's a fight that needs to be had because investing in American jobs and in American manufacturers like New Balance is what this country should be doing. We should reward companies for creating jobs in the United States. We should have their backs."